Amazon could meet a new competitor, as a report suggested, because Apple is planning to purchase a book-analytics company. Called BookLamp, Apple’s potential purchase is a service that generates e-book recommendations based on language analysis of books, buyers read sometime in the past. Amazon applied a recommendation engine to all its products and now, Apple will do the same thing, thanks to its $10 million, or more, purchase. BookLamp, as the same report suggested, will ensure a better position against Amazon. Even if Apple did not reply to any assumptions regarding their purchase, it did release an unclear statement as a reminder about the companies previous purchases.
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
As we’ve known for quite some time, Apple deals with secrecy more than other companies, everything is hidden until moments before the whole world knows, so it’s not a surprise the company keeps quiet about this new “plan”. Even if recently Apple did release their beta version of the OS X Yosemite for PC to one million users, for a better testing before the official release, they did ask for secrecy and discretion. The fact that Apple chose to do so has almost nothing to do with their policy, but having one million testers will give the company a good feedback and the possibility to solve problems only users could find. A bold move, if we may say so, but if we are to be honest, we can’t wait for some testers to squeak some infos about how the Yosemite is working and tattle it along.
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Apart from a farewell page, BookLamp has also kept quiet. All we know is that their site is no longer active, so even if both companies were silent about their relationship, there are too many coincidences to make us think anything different but a possible connection. BookLamp left a message on their farewell page: “will no longer be available as our company evolves its mission,” so there you have it. Perhaps their mission is to help Apple surpass Amazon. But who knows, considering no one says anything?