iPhone users have complained for some time about the small screens of their handsets, especially compared to the larger ones released by the leading Android phone manufacturers. Steve Jobs considered that Apple users don’t want a large phone, but he was seemingly wrong about this one – and Apple has finally released the iPhone 6 Plus, the largest Apple handset ever. This, though, has caused its users to abandon the use of their tablet computers, as shown by the data released by the Pocket app, cited by The Star.
Pocket is an app that allows its users to save articles and videos for later use. It has been analyzing the way its users consume their media to see how the launch of the new iPhone with its larger screen influences its users’ behavior. The results are clear – after checking over 2 million uses of the app, Pocket has found that users who own both an iPhone and an iPad are slowly abandoning the use of the tablet computer. As an example, Pocket users that own an iPhone 5 or an iPhone 5s and an iPad use their phone to retrieve the content saved to Pocket 55% of the time, and their tablet just 45%. When it comes to the iPhone 6 Plus, though, things change a lot – iPhone 6 Plus owners consume 80% of their saved content on their phone, and just 20% of it on their tablet computer.
The company has also found a correlation between the phone’s screen size and the likeliness of videos being consumed. According to the data gathered by Pocket, iPhone 6 Plus owners will watch 40% more video in the app on their handset compared to owners of an iPhone 5 or 5s, and 16% more than owners of an iPhone 6. A larger handset is not equally easy to handle in all situations, though – according to Pocket’s findings, iPhone 6 Plus owners consume 22% less content in the morning than users of iPhone 5 / 5s, as the larger handset is harder to hold while on public transportation.