Disney World is probably the only fantasy realm to which humans have direct access, the only magical territory which can offer a real-life experience and adjoining memories materialized in pictures, fliers or even miniature Disney figurines. If regularly the Disney experience was considered to be mainly a fairy-tale ride, now that ride has turned into a fairy-tech one. The Disney MagicBand is the argument which comes to fully sustain this transformation.
The MagicBand does not only offer the wearer access to the Magic Kingdom, but it can be used as a ‘’colorful remote control’’ which activates an entire specter of wishes, ranging from dish preferences to rollercoaster rides. In a detailed article, Wired gives the example of such an experience, which starts at a restaurant called Be Our Guest. Before arriving there, you must order the Disney MagicBand which will be delivered at home and once at the magical premises, the unforgettable fairy-tech experience can begin. The story has it that when you enter the restaurant, you are welcomed by people who salute you with: ‘’Welcome Mr. Turner!’’ (Or Mr. Tuttle, Smith, Jones, whatever your real name is). Then, those nice hosts invite you to take a sit at a table of your personal preference and in a brief period of time they serve you the meal you desire.
The Disney MagicBand seems to be able to read minds, but – in fact – the sparkly bracelet is nothing but a nicely designed tech gadget. The technological pattern behind the apparent fairy-tale is approximately the following: the wristband features a long-range radio that can transmit about 40 feet in any direction and the ‘’I arrived’’ signal is sent to the iPhone of the host, whereas a radio receiver at the table and a secondary receiver on the ceiling team up to make the location of the visitor visible to the host.
Disney’s MagicBand comes in different colors
As for the design of the MagicBand, it is not a fancy and pretentious build, but rather a simple and practical one. Basically, the wrist band is made of rubber, which may come in different colors: grey, blue, green, pink, yellow, orange and red and has inside RFID chip and a radio like those in a 2.4-GHz cordless phone. Do you want to know another thing about the Disney MagicBand color range? When it comes to signaling lights, there is no red involved. If, for example, one is given access to a carrousel, the MagicBand emits a green light (just like stoplights). But, if, on the other hand, one cannot enter a Disney attraction or if any other problem occurs, a blue light emerges instead of the regular red. This because red is an alarming color, which means prohibition or even mistake and Disney wishes to send a freeing message instead of a restrictive one.