Email was one of the earliest forms of online communications and, although it was replaced by emerging new technologies in many aspects of our everyday lives, it remains an important tool that thrives even today. Its current form is deemed obsolete, though – this is why professionals are trying to re-invent it constantly to fit into our modern view on online communication. Google has made a first step with Inbox, and IBM is next with the launch of their new online communication tool, Verse.
The main strengths of the new communication tool – that will most likely be free to use for individuals and paid for businesses – is its adaptive nature, its clutter-free and clear interface and its focus on groups. Verse will gather experience about the way people work, promises understanding of the security needs of businesses and will provide a secure and all-in one environment for communication, social sharing and scheduling activities. The new interface introduced by Verse will organize and prioritize emails, sharing information in the blink of an eye, allow for quickly finding email attachments or any information within the messages and allow seamless switching among devices with its use of cloud computing. Collaboration is taken to a new level with integrated communication tools, making a team’s communication efforts fluid and seamless.
IBM has taken an unusual step in marketing its new online communication and collaboration tool, speaking directly to end users. Their distribution method is also unusual for the company – a basic version of the service will be available to individuals free, and the more elaborate business version will cost money. IBM has a history in providing business email solutions to its customers – with Lotus Notes it is the second largest business email provider of the world, surpassed only by Microsoft and its Outlook. With Verse – a browser-based solution – IBM takes one step toward the world of browser-based email dominated by Gmail and Yahoo, offering businesses a secure and premium alternative.
Users interested in trying out Verse can sign up through IBM’s dedicated webpage here.