At the beginning of 2014, British singer and songwriter Jessie Ware returned to the studios. “Tough Love” is a follow-up to the acclaimed 2012 debut album entitled “Devotion”. “Tough Love”, the first new single, aired on BBC Radio 1 on Zane Lowe’s show. The song is a new-age power ballad, with the rhythm combined with Ware’s amazing vocals. The 29 year old singer shared the news with her followers on Instagram, posting the album artwork.
A video for the song titling the sophomore album of Jessie Ware was uploaded on July 8th 2014. It features the singer in rather mysterious yet elegant scenery, with a lot of transition effects between black and white scenes and random shots of couples, ending with the singer sitting in front of a tree. Fans perceive Ware’s new single as being magical and unique, and the video certainly enhances the subject of the lyrics.
For the new album, the “Wildest Moments” singer collaborated with well-known artists, such as Dev Hynes, Miguel, James Ford of Simian Mobile Disco and even Ed Sheeran. In the past, she sang along A$AP Rocky, The XX, and Disclosure. She later said “I had just finished a run of shows in the States and went to NY to work with BenZel for a couple weeks, mainly as a different focus to touring. I didn’t have any expectations or pressures with what would come out of those two weeks, and think ‘Tough Love’ sums this up. It was me experimenting with my voice and having fun with it. It just felt right and kind of dictated the route of the next album, much like ‘Devotion’ did on my first album”.
Florence Welch, lead singer of Florence and the Machine, and old school-mate of Ware, fully supports her. Ware used to tour with Jack Penate as a backup singer and later decided to pursue a career as a solo artist. Jessie Ware is also preparing for her wedding to her childhood sweetheart, Sam, on the Greek island of Skopelos. She admits to have gotten the inspiration for her signature song at her best friend’s wedding, and she jokes about getting ideas from her own event for her third album.
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“Tough Love” is out on the 3rd of August 2014 via CherryTree/Interscope and it is produced by the electro-soul duo BenZel. The artist also announced her UK shows for October, which will take place in churches, to promote the new album.